What is Pantone and How to Color Match When Printing

printing with pantone color matching systemPantone is, to put it simply, an American company that created an effective method of ensuring color match. Their name has become synonymous with this highly precise numbered color system. It’s so good, in fact, that it used in the majority of the printing companies throughout the industry. If you’re going to work in or with printing, then you need to be aware of Pantone colors and how you can benefit from it to ensure color match of your artwork, document and materials. Read this article to learn about using the Pantone system in printing or click here to contact a printing representative about specific color matching questions.

The Importance of Color Matching

Color matching is very important in the printing industry. If you create something, or someone shows you something they created, you want it to print precisely as you’ve seen the proof don’t you? If you found that perfect shade of red you wanted, but then the printer used a fairly generic red then your whole job may be ruined or at least you may be disappointed. Color matching is important because it ensures that the image that you create is the same one that the printer creates and delivers to you. Sometimes that perfect color isn’t a generic one and you need something more unique. The Pantone system is filled with unique colors and many brands choose an exact number and color tone to represent their company.

How Does Pantone Help In Printing?

The Pantone system is a collection of over 1100 different colors that are all carefully labelled. When you find that unique color that’s just right for your project it has a name and a number assigned to it. Printers read these numbers and are then able to recreate the color exactly. If you tell a printer that you want a red then it’ll give you a red. If you tell the printer that you want a specific shade of red then you won’t get it unless the printer can recognize and identify it. Printers that run on the Pantone system recognize all the different shades and color tones, and are able to recreate them. This gives you perfectly matching colors every time and ensures the image on the printed-paper matches the same image on the computer.

How to Use the System in Design and Printing

graphic designer matching pantone colorsThe Pantone system isn’t that difficult to use. You start by finding the exact color you want in the Pantone color palette and make a note of the number it is – ‘Red 199’ for example. If you’re the graphic designer commissioned by a client, you would then send a sample to the client so they can approve it. When you have their approval you create your artwork using this pantone color. Then send it off to a printer capable of utilizing the Pantone system.

The printing operator will then look up the mix that they need to make that specific color. Then they print out what it is you’re creating using the color and their sheets, guides, and chips to make sure that it’s perfect. When everything is said and done you have something printed that looks just how you intended in the design.

Using Pantone colors is essential if you want to ensure color-match printing. People in the printing industry will be expecting you to use it as a standard, so it’s vital to get used to it. There are tons of options, so enjoy the benefit of exact match colors, just try not to get lost in the extensive color palette!

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Clash Graphics Print Shop Atlanta Flyer Printing

2140 Peachtree Rd NW #301 Atlanta, GA 30309
(678) 235-3464

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What is Document Bleed and How to Use it in Printing and Design

business card document bleedDocument Bleed is a concept in the printing world whereby you deliberately leave an element of your artwork or design (usually a picture) spilling over the edges of the document beyond the trim edge. When a document is prepared with bleed, it’s printed on a larger sheet of printing paper and trimmed down to the exact size. It sounds silly to deliberately do something like that, but there are positive uses and a reason for doing this.

Why Use Document Bleed?

The simple answer to why you should use document bleeds is that it’s a very effective cropping tool. Even if you place something right at the edge of a flyer, the printer is not one hundred percent precise, and leaves room for error and the potential to mess up your print. It’s actually far better to go out over the edge and let the printer off the excess surface area for you, rather than relying on the printer to use an already cropped image. If the printer messes up using your already cropped artwork you’ve lost time and money, whereas with bleed there is no real disadvantage or opportunity of loss.
When setting up your printing files, be sure the bleed has been accounted for. To see the various flyer size options, click this link
http://www.clashgraphics.com/categories/flyer-printing-in-atlanta.
There are mechanical reasons for using a bleed too. Printers tend to leave a tiny bit of white even with the most carefully arranged and cropped document. When you go over the edge with a document bleed there’s no room for error. The document is printed how it should be and you have a great looking piece of art or marketing material.

Partial Bleed vs Full Bleed

There are two different kinds of bleeds. A partial bleed is when only a few parts of the artwork component or image exceeds beyond the document. A partial bleed is useful when you only have an image in the corner, like on a
business card for example. A full bleed is used when the design or background image covers the entire document and runs off of all side as. It’s used with flyers and posters. The type of bleed that you need to use depends on the purpose of your document. Just take a look at the colors, images and pictures you use and ask if you need a full or partial bleed.

How to Use it Properly

Of course using document bleed is still pointless if you don’t do it right. Go too far over the edge and you cut off important things. Don’t go far enough and you don’t get a bleed and still get that white gap at the edge. So how should you print off things with an effective bleed? It’s quite simple really.

The layout design or image manipulation programs you’re likely to use as a graphics designer, such as Photoshop, actually have built in bleed functions that can arrange this for you. If you use Photoshop then just start a new image and set the “full bleed” option to an eighth or quarter of an inch vertically and horizontally, depending on your printer specs, set your resolution to 300 pixels an inch, and your color mode to CMYK and you’re good to go.

You can use that basic principle with most layout and design programs like Illustrator and InDesign. They all have a bleed option functionality in document settings. Your basic bleed is a quarter of an inch on most print jobs, but smaller print materials may be an eighth of an inch. Check with your commercial printer. However, remember that this quarter of an inch section is not going to be printed and is used purely as the zone for cropping your artwork down to its exact size. So make sure there isn’t anything important in this area. That is the other part of using bleed properly; not putting anything you need in the bleed part of the document.

So the next time you create something that needs to print precisely, remember to use document bleed to ensure a high quality print and that your pertinent information or design isn’t cropped out.

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Clash Graphics Print Shop Atlanta Flyer Printing

2140 Peachtree Rd NW #301Atlanta, GA30309

(678) 235-3464

To view the original version on Clash Graphics, visit: http://www.clashgraphics.com/printing-tips/what-is-document-bleed-and-how-to-use-it-in-printing-design/

Tips to Design the Best Business Card

business cards printing atlanta

Think of all the business cards being exchanged during random encounters. No matter the situation, you aspire that your business card will leave a lasting impression and demarcate credibility and trustworthiness to your clients.

Effective business cards provide information about you and convey the essence of your organization. After dialogue, exchanging business cards encourages the receiver to follow up with you. As part of your identity, a business card personifies you, the giver, and reflects what your organization represents.

Check out the multitude of business card options available http://www.clashgraphics.com/business-cards-printing-in-atlanta. Then learn what we found from interviewing top designers to find out what they believe makes an excellent business card.

What Makes a Great Business Card

In examining well-done business cards, you will find they share these qualities – bold, visually appealing, and unique. When a card can be described using these adjectives, more than likely it will be valued and not just tossed aside.

If we simplify the purpose of your card, it is to represent your organization and provide the receiver the necessary contact information. With this in mind, there’s a balancing act between aesthetics and function. Of course a beautiful design is desirable, but never lose sight that finding and using your contact information is a core purpose of this marketing material.

Things to Consider During the Design Process

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A designer’s task is to successfully balance and lay out certain elements — logo, contact information, website, social media addresses, tagline, art — into an uncluttered and attractive design. The graphic designer aims to create a business card that is memorable, evokes a certain feeling, and makes an emotional connection.

One may ask, how is this goal achieved? An experienced visual designer has a knack and skill for making the proper selection and use of colors, imagery, typography, attitude, production material, copywriting, shape, and textures. Similar to a photographer or filmmaker’s ability to create an emotion or mood using film, a good graphic designer leverages the print medium to create memorable designs and marketing materials.

How Custom Printing Options Help Create a Unique Card

As your card will be held and seen, it is important to create a unique experience. In consideration of the tactile nature of print, selecting paper that has a unique feel helps dictate a specific experience. Rounded edges influence how the card feels and makes the card less traditional and conservative in appeal. Engraving, embossing, and letterpress are other techniques to create raised lettering or an indented mark in the card. Any of these customizations can accentuate how the card feels, helping your card stand out and leave an impression.

Now consider the slew of custom options that will impress the visual sense of the receiver. For a logo that has a unique mark or strong shape, die cut is a process to cut a specific or precise shape into a cards surface. The use of colored edges is another great customization and method to implement a brand’s color. Foil print is a custom process of adding a metallic silver or gold to the surface of the card, making it hard to overlook.

Overall, customizations should be implemented as a way to differentiate and communicate what your organization stands for. Customizing your cards is an opportunity to make the receiver think, “If they took that much time on their cards, imagine the level of attention they will invest into their business and services.” Choose wisely and align the values of your company with the selection of your business card’s custom options.

Common Business Card Design Mistakes

Over the years, designers and business owners have cluttered their cards with too much information. Everything from fax numbers, cell and office numbers, email addresses, social media profiles, office locations, and other information can come across as desperate and overwhelm the client.

When someone is compelled to get in contact, they will naturally. Typically, your phone, email and website are enough information and provide sufficient avenues for contact. After designing and printing, there are
marketing mistakes you will want to avoid. However, besides overly busy designs, information overload is the most common design mistake.

Seal the Deal by Incorporating These Tips

There are a myriad of ways to design a business card; however, the main goal is to capture attention, pique curiosity, and encourage contact and inquiry by the receiver.

The overall design and printing process of the card should speak to the company’s values and approach to business. If the company specializes in luxury products — the printing process should reflect that.

You want a card and design that represents the caliber of work you perform, but be unobtrusive and memorable. Implement these tips and create the business card that gets you noticed.

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Clash Graphics Print Shop Atlanta Flyer Printing

2140 Peachtree Rd NW #301Atlanta, GA30309

Phone: (678) 235-3464

To view the original version on Clash Graphics, visit: http://www.clashgraphics.com/printing-tips/tips-to-design-the-best-business-card/

Important Direct Mail Tips for Businesses Using Flyers and Postcards

postcard-direct-mailing-eddm.jpgPostcards are often associated with keepsakes from our favorite vacations. Beautiful images and captivating words on postcards result in an apt representation of timeless memories. These features make postcards useful marketing tools.

Direct-mail postcard marketing is a popular marketing trend that helps businesses reach
their customers directly. Statistics show that 23.4% of consumers respond to relevant postcards. Additionally, the Direct Marketing Association reported that postcard marketing was much cheaper for creating leads than other marketing strategies in 2012.

Utilizing direct-mail postcard marketing can, therefore, be a useful marketing strategy. Use
the
direct mail pricing calculator to estimate your investment. Then create a winning direct-mail postcard marketing strategy that works.

Tip #1: Pay Attention to the United States Postal Service Regulations

The United States Postal Service has strict guidelines related to positioning of address,
barcodes and postage indicia.
Visit their website to obtain further information.

Tip #2: Choose a Postage Option that Suits Your Time-Frame and Budget

The United States Postal Service offers two postage options: standard postage and first
class postage. If you’re on a tight budget and have a flexible time frame, the standard postage option is right for you. Standard postage takes more time, but it is affordable. First class postage can be termed “express delivery”. Potential customers will receive these postcards quickly. Therefore, your customers will begin learning more about your company sooner than later.

Tip #3:Be Creative

When
marketing with flyers – grab your customer’s attention and keep it captive. Your postcard should be unlike any other. It should prevent your customers from wanting to throw it away the moment they look at it. Create intrigue. Appeal to their wants and needs. Help them to see why they should spend their hard-earned money with your business.

Tip #4: Pay Attention to Your Mailing List

You could have created the most creative postcard. However, if you send it to the wrong
people, you will never acquire new customers. Choose who you send the postcards to wisely. Know your demographic and ensure that you can appeal to them.

Tip #5: Include Your Website’s URL

The purpose of the postcard is to encourage customers to discover more about your business.
Consequently, filling it with words is ill-advised.Including your website’s URL will encourage
potential customers to visit your website to learn more.

Tip #6: Include a Short Testimonial

Someone who knows nothing about your business will depend on reviews by others to determine
if it’s authentic and worth their time and money.Including a short testimonial from one of
your customers can help you attract that potential customer who is on the fence.

Tip #7: Begin Your Pitch on the Back of the Postcard

Addresses are always printed on the back of a postcard. This position makes it easier for
mail carriers to see the address for delivery.Creatively attract your potential customer’s eye from the get-go.

Tip #8: Assess the Success of the Campaign

It is useless to create a marketing strategy without developing a plan to assess its
effectiveness. When you acquire new customers, ask them to complete short surveys to determine how they found out about your company. Use the results of these surveys to determine which of your marketing strategies have been the most effective.

Direct-mail postcard marketing is a great addition to your marketing strategy. It can help
you reach more people within your geographical region. It can also improve your client conversion rate if used effectively. Begin taking the necessary steps to incorporating direct-mail postcard marketing in your next marketing campaign. When ready, you can order your direct-mail postcards here
http://www.clashgraphics.com/every-door-direct-mail-1/.

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Clash Graphics Print Shop Atlanta Flyer Printing

2140 Peachtree Rd NW #301 Atlanta, GA 30309

Phone: (678) 235-3464

To view the original version on Clash Graphics, visit: http://www.clashgraphics.com/printing-tips/important-direct-mail-tips-for-businesses-using-flyers-and-postcards/

4 Marketing Mistakes Startups Should Avoid

business marketing mistakes to avoid

A successful startup is only as good as its marketing strategy.

If you provided the best service in the world, or sold the greatest product out there, but no one ever heard of it, can you call yourself a success?

Of course not.

Understanding how to properly convey your message without error is something every entrepreneur aspires to do. Here are some marketing mistakes to avoid if you are a startup business:

Not Understanding Your Target Market

Even though it would be great if everyone wanted to buy products from you (and you alone), that’s just not a realistic expectation. A potential customer will be inclined to buy from you if they know you have what they want.

Taking time to understand buyer behaviors of your target market allows you to personalize your marketing campaigns and messages, so a customer feels confident your service or produce will solve their problems.

Trying to speak to everyone is a waste of time. Isolate potential customers who are likely to buy from you.

Research Your Audience

Test your marketing strategies and ask for feedback. Don’t just request opinions from your inner circle – venture out to strangers and get their honest thoughts. If you are pitching an idea to an investor, they are going to ask questions about your audience, including its size and whether you already are making sales.

They will want to see statistics and research to back up your claims, and to determine if your idea has wheels and is proven to be in demand. Without figures or sales to back up your claims, the only thing you can hope to do is capture interest from your idea, which is substantially harder.

Putting Too Much Emphasis on Marketing Materials

We all want stylish websites and promotional materials (flyers and business cards). However, the aesthetics alone shouldn’t be the focal point. The problem your product or service solves is what you should be emphasizing. Focus on establishing a reputation from producing value and delivering exceptional quality. When you develop something people anticipate, you’ll actually create a buzz and genuine discussion. Not to say that flyer marketing, a website or marketing materials won’t help, but alone they can’t determine your success.

Putting Just Anyone in Charge

Trying to do everything “because I will do it better” is a mistake most entrepreneurs make. Employ a marketing director or team dedicated to help, no matter how small your business is. The launch of a startup involves a lot of work, and should be done well, not ‘as best you can’.

Use experts to handle the important things you don’t have time for. Don’t use an intern or anyone not proficient at a specific task. If you need someone to run your social media accounts, make sure that person understands the fundamentals of social media marketing. Ensure that the person you delegate things to is on the same page as you, in order to keep your brand’s message and appearance consistent.

Learning about your target market and establishing a customer base are critical elements for a successful startup. Keeping experts in charge of things you’re not doing regularly is just as important as having a strong product or service.

The sooner you avoid these pitfalls, the quicker your startup business will become a reality and success. Our printing and design experts would be glad to help create your brand identity or marketing materials. Browse our site or call us today at 678-235-3464.

To view the original version on Clash Graphics, visit: http://www.clashgraphics.com/printing-tips/4-marketing-mistakes-startups-should-avoid/

15 Crazy-Cool Business Card Ideas That Are Sure To Make You Stand Out From The Crowd

If you think business cards are just boring pieces of paper to be handed out at awkward networking events, you ain’t seen nothing yet.

Though their color, size, and textures differ, these 15 business cards all have one thing in common: They stand out from the crowd.

Their unconventional designs and unexpected features prove we can be professional while still indulging our creative side. After all, work is a large part of life, and, in some ways, makes us who we are. That’s why a business card doesn’t have to be “just” a piece of paper — it can be a meaningful extension of ourselves.

Check out these 15 one-of-a-kind business cards, and you might even be inspired to take full advantage of this pocket-sized opportunity to showcase your life-sized passion.  

1. This pulse-taking business card is nothing short of a medical miracle.

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2. With grate power, comes grate responsibility — and this cheese store takes that responsibility seriously.

izdegoal

3. Ward off desk invaders with the “Cardapult.”

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Related Article: Dungeon Business Cards!