Important Direct Mail Tips for Businesses Using Flyers and Postcards

postcard-direct-mailing-eddm.jpgPostcards are often associated with keepsakes from our favorite vacations. Beautiful images and captivating words on postcards result in an apt representation of timeless memories. These features make postcards useful marketing tools.

Direct-mail postcard marketing is a popular marketing trend that helps businesses reach
their customers directly. Statistics show that 23.4% of consumers respond to relevant postcards. Additionally, the Direct Marketing Association reported that postcard marketing was much cheaper for creating leads than other marketing strategies in 2012.

Utilizing direct-mail postcard marketing can, therefore, be a useful marketing strategy. Use
direct mail pricing calculator to estimate your investment. Then create a winning direct-mail postcard marketing strategy that works.

Tip #1: Pay Attention to the United States Postal Service Regulations

The United States Postal Service has strict guidelines related to positioning of address,
barcodes and postage indicia.
Visit their website to obtain further information.

Tip #2: Choose a Postage Option that Suits Your Time-Frame and Budget

The United States Postal Service offers two postage options: standard postage and first
class postage. If you’re on a tight budget and have a flexible time frame, the standard postage option is right for you. Standard postage takes more time, but it is affordable. First class postage can be termed “express delivery”. Potential customers will receive these postcards quickly. Therefore, your customers will begin learning more about your company sooner than later.

Tip #3:Be Creative

marketing with flyers – grab your customer’s attention and keep it captive. Your postcard should be unlike any other. It should prevent your customers from wanting to throw it away the moment they look at it. Create intrigue. Appeal to their wants and needs. Help them to see why they should spend their hard-earned money with your business.

Tip #4: Pay Attention to Your Mailing List

You could have created the most creative postcard. However, if you send it to the wrong
people, you will never acquire new customers. Choose who you send the postcards to wisely. Know your demographic and ensure that you can appeal to them.

Tip #5: Include Your Website’s URL

The purpose of the postcard is to encourage customers to discover more about your business.
Consequently, filling it with words is ill-advised.Including your website’s URL will encourage
potential customers to visit your website to learn more.

Tip #6: Include a Short Testimonial

Someone who knows nothing about your business will depend on reviews by others to determine
if it’s authentic and worth their time and money.Including a short testimonial from one of
your customers can help you attract that potential customer who is on the fence.

Tip #7: Begin Your Pitch on the Back of the Postcard

Addresses are always printed on the back of a postcard. This position makes it easier for
mail carriers to see the address for delivery.Creatively attract your potential customer’s eye from the get-go.

Tip #8: Assess the Success of the Campaign

It is useless to create a marketing strategy without developing a plan to assess its
effectiveness. When you acquire new customers, ask them to complete short surveys to determine how they found out about your company. Use the results of these surveys to determine which of your marketing strategies have been the most effective.

Direct-mail postcard marketing is a great addition to your marketing strategy. It can help
you reach more people within your geographical region. It can also improve your client conversion rate if used effectively. Begin taking the necessary steps to incorporating direct-mail postcard marketing in your next marketing campaign. When ready, you can order your direct-mail postcards here

Clash Graphics Print Shop Atlanta Flyer Printing

2140 Peachtree Rd NW #301 Atlanta, GA 30309

Phone: (678) 235-3464

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4 Marketing Mistakes Startups Should Avoid

business marketing mistakes to avoid

A successful startup is only as good as its marketing strategy.

If you provided the best service in the world, or sold the greatest product out there, but no one ever heard of it, can you call yourself a success?

Of course not.

Understanding how to properly convey your message without error is something every entrepreneur aspires to do. Here are some marketing mistakes to avoid if you are a startup business:

Not Understanding Your Target Market

Even though it would be great if everyone wanted to buy products from you (and you alone), that’s just not a realistic expectation. A potential customer will be inclined to buy from you if they know you have what they want.

Taking time to understand buyer behaviors of your target market allows you to personalize your marketing campaigns and messages, so a customer feels confident your service or produce will solve their problems.

Trying to speak to everyone is a waste of time. Isolate potential customers who are likely to buy from you.

Research Your Audience

Test your marketing strategies and ask for feedback. Don’t just request opinions from your inner circle – venture out to strangers and get their honest thoughts. If you are pitching an idea to an investor, they are going to ask questions about your audience, including its size and whether you already are making sales.

They will want to see statistics and research to back up your claims, and to determine if your idea has wheels and is proven to be in demand. Without figures or sales to back up your claims, the only thing you can hope to do is capture interest from your idea, which is substantially harder.

Putting Too Much Emphasis on Marketing Materials

We all want stylish websites and promotional materials (flyers and business cards). However, the aesthetics alone shouldn’t be the focal point. The problem your product or service solves is what you should be emphasizing. Focus on establishing a reputation from producing value and delivering exceptional quality. When you develop something people anticipate, you’ll actually create a buzz and genuine discussion. Not to say that flyer marketing, a website or marketing materials won’t help, but alone they can’t determine your success.

Putting Just Anyone in Charge

Trying to do everything “because I will do it better” is a mistake most entrepreneurs make. Employ a marketing director or team dedicated to help, no matter how small your business is. The launch of a startup involves a lot of work, and should be done well, not ‘as best you can’.

Use experts to handle the important things you don’t have time for. Don’t use an intern or anyone not proficient at a specific task. If you need someone to run your social media accounts, make sure that person understands the fundamentals of social media marketing. Ensure that the person you delegate things to is on the same page as you, in order to keep your brand’s message and appearance consistent.

Learning about your target market and establishing a customer base are critical elements for a successful startup. Keeping experts in charge of things you’re not doing regularly is just as important as having a strong product or service.

The sooner you avoid these pitfalls, the quicker your startup business will become a reality and success. Our printing and design experts would be glad to help create your brand identity or marketing materials. Browse our site or call us today at 678-235-3464.

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15 Crazy-Cool Business Card Ideas That Are Sure To Make You Stand Out From The Crowd

If you think business cards are just boring pieces of paper to be handed out at awkward networking events, you ain’t seen nothing yet.

Though their color, size, and textures differ, these 15 business cards all have one thing in common: They stand out from the crowd.

Their unconventional designs and unexpected features prove we can be professional while still indulging our creative side. After all, work is a large part of life, and, in some ways, makes us who we are. That’s why a business card doesn’t have to be “just” a piece of paper — it can be a meaningful extension of ourselves.

Check out these 15 one-of-a-kind business cards, and you might even be inspired to take full advantage of this pocket-sized opportunity to showcase your life-sized passion.  

1. This pulse-taking business card is nothing short of a medical miracle.



2. With grate power, comes grate responsibility — and this cheese store takes that responsibility seriously.


3. Ward off desk invaders with the “Cardapult.”


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