Think of all the business cards being exchanged during random encounters. No matter the situation, you aspire that your business card will leave a lasting impression and demarcate credibility and trustworthiness to your clients.
Effective business cards provide information about you and convey the essence of your organization. After dialogue, exchanging business cards encourages the receiver to follow up with you. As part of your identity, a business card personifies you, the giver, and reflects what your organization represents.
Check out the multitude of business card options available http://www.clashgraphics.com/business-cards-printing-in-atlanta. Then learn what we found from interviewing top designers to find out what they believe makes an excellent business card.
What Makes a Great Business Card
In examining well-done business cards, you will find they share these qualities – bold, visually appealing, and unique. When a card can be described using these adjectives, more than likely it will be valued and not just tossed aside.
If we simplify the purpose of your card, it is to represent your organization and provide the receiver the necessary contact information. With this in mind, there’s a balancing act between aesthetics and function. Of course a beautiful design is desirable, but never lose sight that finding and using your contact information is a core purpose of this marketing material.
Things to Consider During the Design Process
A designer’s task is to successfully balance and lay out certain elements — logo, contact information, website, social media addresses, tagline, art — into an uncluttered and attractive design. The graphic designer aims to create a business card that is memorable, evokes a certain feeling, and makes an emotional connection.
One may ask, how is this goal achieved? An experienced visual designer has a knack and skill for making the proper selection and use of colors, imagery, typography, attitude, production material, copywriting, shape, and textures. Similar to a photographer or filmmaker’s ability to create an emotion or mood using film, a good graphic designer leverages the print medium to create memorable designs and marketing materials.
How Custom Printing Options Help Create a Unique Card
As your card will be held and seen, it is important to create a unique experience. In consideration of the tactile nature of print, selecting paper that has a unique feel helps dictate a specific experience. Rounded edges influence how the card feels and makes the card less traditional and conservative in appeal. Engraving, embossing, and letterpress are other techniques to create raised lettering or an indented mark in the card. Any of these customizations can accentuate how the card feels, helping your card stand out and leave an impression.
Now consider the slew of custom options that will impress the visual sense of the receiver. For a logo that has a unique mark or strong shape, die cut is a process to cut a specific or precise shape into a cards surface. The use of colored edges is another great customization and method to implement a brand’s color. Foil print is a custom process of adding a metallic silver or gold to the surface of the card, making it hard to overlook.
Overall, customizations should be implemented as a way to differentiate and communicate what your organization stands for. Customizing your cards is an opportunity to make the receiver think, “If they took that much time on their cards, imagine the level of attention they will invest into their business and services.” Choose wisely and align the values of your company with the selection of your business card’s custom options.
Common Business Card Design Mistakes
Over the years, designers and business owners have cluttered their cards with too much information. Everything from fax numbers, cell and office numbers, email addresses, social media profiles, office locations, and other information can come across as desperate and overwhelm the client.
When someone is compelled to get in contact, they will naturally. Typically, your phone, email and website are enough information and provide sufficient avenues for contact. After designing and printing, there are
marketing mistakes you will want to avoid. However, besides overly busy designs, information overload is the most common design mistake.
Seal the Deal by Incorporating These Tips
There are a myriad of ways to design a business card; however, the main goal is to capture attention, pique curiosity, and encourage contact and inquiry by the receiver.
The overall design and printing process of the card should speak to the company’s values and approach to business. If the company specializes in luxury products — the printing process should reflect that.
You want a card and design that represents the caliber of work you perform, but be unobtrusive and memorable. Implement these tips and create the business card that gets you noticed.
Clash Graphics Print Shop Atlanta Flyer Printing
2140 Peachtree Rd NW #301Atlanta, GA30309
Phone: (678) 235-3464
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